World of Lemon is the interactive platform-child of a collaboration with the talents behind Lemon Magazine; Kevin Grady, Colin Metcalf and Ayoub Qanir. Our aim was to design a sensible base that would allow for the audience to touch the publication and share a tactile experience beyond the print.
Lemon is positive. In a snark-infested media landscape, lemon appeals to the best in human nature. Content curated through the filter of curiosity and creativity leaves little room for cynicism. Lemon is an antidote to a toxic mindscape.